Digital Marketing

Digital Marketing is so broad and complex. There’s a lot of clutter out there ‘tweet this’, ‘create this’, ‘optimize this’… I prefer simplification. I like when it’s explained so simple that a baby could understand it.

What is Digital Marketing?


Bottom Line: Find out where your target audience is and use the most effective digital channels to reach them. Get their attention, solve their problems, and earn their trust. Drive traffic to your website, capture leads, and nurture those leads until they become customers.

Digital Marketing Strategy


Our Latest Blog

Entrepreneur Series #3: How David Williams Saved a Tech Startup from Certain Death – Twice

David K Williams - Fishbowl

Business owners often have close calls when it comes to keeping their company afloat, but it’s pretty rare to find themselves in a seemingly impossible situation and beat the odds… and then do the same thing a second time. Business …

Entrepreneur Series #2: Bjorn Espenes and Eric Maas – The Pioneers of PPC

Bjorn Espenes - Finch

As Bjorn met with another yet another PPC consultant that charged large upfront fees and seemed lacking in details for execution, he saw a clear need in the eCommerce online advertising market. Most companies seemed unable to deliver consistent and …

Entrepreneur Series #1: How An Internet Marketer Changed The HR Industry

Ryan Kohler - ApplicantPro

In 2006, before the recession began, Ryan Kohler, founder of ApplicantPro, saw an opportunity to help HR professionals steamline their employment application & screening processes. Even with a record low unemployment rate of 2.5% in Utah, which resulted in a tight …